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BLAIR'S WORK ON NIKE'S LICENSING AGREEMENT WITH NEW YORK & COMPANY APPEARS IN THE LONDON SCHOOL OF ECONOMICS BLOG

July 7, 2022

The ground-breaking 2019 licensing agreement between Nike and New York & Co. is described by the sports organization as the only “known partnership of its kind”. In this blog post, Blair provides additional cultural context on his original research on the matter which was published online in Public Administration Review in 2022.

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